Cost Per Click Marketing and
Bid Management
Cost Per Click (CPC) is a performance based model of marketing
on the Internet. When managed properly PPC campaigns compared
to other forms of Internet marketing or traditional marketing
has a high ROI. PPC offers focused sales leads, virtually
instant results, is cost effective and is very visible on
all major search engines.
At 30 11 Marketing we have the experience and the
commitment to ensure your CPC works.
| Instant
Visibility |
Your
site will be listed within 10 working days. |
| Coverage |
All
major Search Engines - The campaign focus can be Country
specific or Worldwide. |
| Management |
Provision
of an experienced and responsive Account Manager . |
| Performance |
Each
month we will provide a detailed performance report of
the campaign. |
| Strategy |
Our
experience as Internet Marketing Specialist means we can
maximise your budget effectiveness and develop a campaign
which develops along with your business goals. |
Our Strategy
Overview
The basic definition of PPC is 'You pay a fee every time
a browser clicks on a hyperlink that directs them to your
site.' For this reason you must ensure that only browsers
who are interested in your products or services click on these
links.
The best PPC engines will display your hyperlink in all the
major search engines when a browser searches on a related
search term (keyterm).
Research
The best visitor to your site is a focused purchaser. This
is a visitor who is specifically looking for your products
or services. The conversion of this type of visitor from a
browser to a purchaser is very high. We deliver this type
of visitor by extensively researching targeted keyterms.
Examples of focused keyterms.
Imagine you sell electrical goods via your site. One of the
products you sell is a 'Sony DVPNC615 5 Disc DVD Player'
| Keyterm |
Category |
Comments |
Conversion % |
| DVD |
Unfocused - General |
The browser could be searching
for a DVD film. |
Low |
| DVD player |
General - Focused |
The browser is looking for any
type of DVD player. |
Moderate |
| Sony DVD |
Focused |
This browser is looking for a Sony DVD player. |
Good |
| DVD dvpnc615 Sony |
Extremely Focused |
This browser is looking for the DVD player
you sell. |
High |
Every browser searches for your products slightly differently
that's why we research keyterms for your products and services
to the minute detail.
Classified Adverts
The classified advert is the copy that is displayed in the
results page when a browser searches on your keyterm. This
advert must persuade a browser to click through to your site
but also dissuade browsers who are not looking for your products
or services.
Target Sales Page
In most cases a page will try to sell every product the company
has to offer. This is a major turn off for most browsers because
they are looking for a specific product to fulfil their need
at that moment in time - If they have to search the page to
locate the product they want because it is too cluttered with
products they have no interest in, they will quickly hit the
back button.
In a simple form when a browser visits your site their mental
process is:
I want "X" - You have "X" - How much
does it cost? - OK I'll buy it.
To increase the sales conversion ratio, a page must specifically
focus on the product the browser is looking for.
When we increase the number of focused visitors to your site
they should want to and be able to make a "purchase/enquiry."
If you were new to your site could you?
This is why we include a free basic website audit
in this service.
Why do we do this?
Because you will judge our performance by the increase
in your online sales or enquiries.
Would you like to know more? Call us now on 05602 056
930 or Complete our online
enquiry form. |
